When we created our Simply Essential Collection, we wanted the collection to represent what we reach for every day: a high-quality, low-maintenance ritual that can take you through every season of the year, every season of life.
And now, we're giving you a little more choice within that ritual.
The foundation stays the same: CLEAN Sulphate-Free Cleanser to gently cleanse and NOURISH Four-Season Moisturizing Serum to moisturize and replenish.
But when it comes to the treatment step, your skin gets to have a say. When you shop the Simply Essential Collection, now you can choose:
- ELEVATE Hyaluronic Acid + Niacinamide Serum for hydration, balance and that plump, refreshed feeling.
Or,
- RADIANCE Dual-Phase Vitamin C Serum for visible brightness, more even-looking tone and targeted brightening.
Neither is better. Neither is more essential. They're simply two different ways to build a routine around what your skin needs right now.
Which Treatment Serum Should I Choose?
| If your priority is... | Reach for... |
|---|---|
| Deep hydration | ELEVATE |
| Dry or dehydrated skin | ELEVATE |
| Smoother, plumper-looking skin | ELEVATE |
| Tired-looking skin | ELEVATE |
| More balanced-looking tone | ELEVATE |
| Visible radiance | RADIANCE |
| Uneven-looking pigmentation associated with sun exposure | RADIANCE |
| Dull complexion | RADIANCE |
| Early fine lines | RADIANCE |
| Targeted brightening | RADIANCE |
ELEVATE: Choose Hydration + Balance
ELEVATE Hyaluronic Acid + Niacinamide Serum is the treatment step for skin that needs more water, softness and overall balance.
It combines 2% Hyaluronic Acid with 14% Niacinamide, alongside Panthenol, Cucumber Seed Extract and Sweetgrass Hydrosol.
The result is a lightweight, instantly absorbing serum designed to deeply hydrate, smooth and plump the skin while supporting a more even-looking complexion.
Think of ELEVATE when your skin feels:
- Dry or dehydrated
- Tired or lacklustre
- Tight or in need of more hydration
- Uneven in tone but not necessarily in need of a targeted brightening treatment
- Like it simply needs to feel healthier, softer and more comfortable
It's also a particularly straightforward choice if hydration is your primary skincare goal.
And despite the word “hydration,” ELEVATE isn't heavy. It's a silky, gel-like serum that absorbs quickly without a sticky finish.
In short: ELEVATE is for building hydrated, plump, balanced-looking skin.
RADIANCE: Choose Targeted Brightening
RADIANCE Dual-Phase Vitamin C Serum takes a more targeted approach.
It combines two complementary forms of Vitamin C—one water-soluble, and one oil-soluble—to support radiance at different levels of the skin.
The formula also includes Niacinamide, Kakadu Plum, Bearberry Leaf, Bakuchiol, Snow Mushroom, fermented rice water and Panthenol.
The goal isn't simply to make skin look “glowy.”
RADIANCE is designed for people who want to address dullness, uneven-looking tone, pigmentation associated with sun exposure and early signs of aging, while keeping the formula mindful of the skin barrier.
This is especially interesting for people with sensitive or reactive skin who have historically found Vitamin C serums too aggressive.
Vitamin C has a reputation for causing irritation. RADIANCE was formulated with a gentler approach in mind, so you don't necessarily have to choose between brightening and comfort.
Visible radiance may begin to show within the first few days of use, with the formula intended for consistent use over time.
In short: RADIANCE is for building a brighter, more even-looking complexion.
But They Both Contain Niacinamide. What's The Difference?
It's a fair question.
Both serums contain niacinamide, but that doesn't make them completely interchangeable.
In ELEVATE, niacinamide is paired with 2% Hyaluronic Acid and a supporting group of hydrating ingredients. The overall focus is hydration, smoothness and balance.
In RADIANCE, niacinamide works as part of a much broader Vitamin C-focused brightening system.
The same ingredient can play a different role depending on the formula surrounding it.
That's why we think about these as two different treatment paths—not two versions of the same serum.
Your Treatment Serum, Your Ritual
The beauty of the Simply Essential Collection is that the rest of your routine doesn't have to change.
CLEAN gently cleanses.
Your treatment serum addresses what you want to work on.
NOURISH moisturizes and reinforces the routine with nourishing, fast-absorbing moisture.
Choose ELEVATE if you're focused on hydration, balance and plump, healthy-looking skin.
Choose RADIANCE if you're focused on visible radiance, uneven-looking tone and targeted brightening.
Then let your routine do its thing.
