2025 LAKE+MAIN Wrapped ✨
At our annual LAKE+MAIN team dinner, we gathered at one of our favourite Kingston spots (shout out to Tango Nuevo and the best Fois Gras you've ever had), to relax, catch up, and reflect.
It's a rare and treasured chance for the five women behind LAKE+MAIN to meet in person and chat about the year in retrospect. The consensus? 2025 was a big one.
We wanted to share some insights from that conversation, and bring you in on some of the things we're celebrating as we enter 2026.
LAKE+MAIN has always been about intention, care, and doing things our way (even when that way is slower, messier, and far more hands-on). This year, that commitment carried us further than we could have imagined. And it’s all because of you.
So here it is: our 2025 LAKE+MAIN Wrapped.
2025 Highlights
We grew our wholesale family
This year, LAKE+MAIN landed on the shelves of 12 incredible retail partners. Seeing our products stocked by shops we admire (and shared with new communities) has been one of the most meaningful milestones of our journey so far.
Here are some of our newest partners:
- Holistically Hip - For all the local, wellness goodies you can imagine.
- Morro Yoga - For the hot yoga junkies.
- 1212 Spa - For the most heavenly LAKE+MAIN facial out there.
- MerkaMa Rejuvenation - For the relaxation treatments you deserve in 2026.
We entered our businesswoman era
Behind the scenes, we invested deeply in learning how to grow well.
In 2025, we:
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Were awarded a Starter Company Plus grant
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Pitched with KEDCO, the Chamber of Commerce, and the Business Development Bank of Canada
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Took home Best Story in an open mic pitch competition
Growth can be intimidating. This year, we leaned in — and found our stride. It was incredibly cathartic to present the business we believe in with our whole hearts, and to be received with such positivity and support.
We've been hesitant to fully own our identity as female entrepreneurs. But this year? We're going all in.
A leap of faith
One of the biggest moments of the year: Aly left her full-time job to focus fully on LAKE+MAIN. A huge, brave step, and one that marked the beginning of an entirely new chapter for the brand.
Your Favourite Products of 2025
New Product of the Year: HONEY BOMB Body Balm
The runaway hit that surprised even us.
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The texture? Buttery soft.
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The scent? Milk and honey.
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The result? Your softest skin yet.
If there was one product that defined 2025, Honey Bomb was it.
Best Seller of the Year: NOURISH Four-Season Moisturizing Serum
No surprises here.
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Our holy grail for 25 years and counting
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Our staple product from day one
NOURISH is product we couldn’t live without, so we built a company around it. It has been and continues to be a touchstone for us. An unparalleled formulation with results that truly can't be matched by any other product, natural or not.
Trends come and go. NOURISH never does.
Honourable Mention: Our Curated Collections
New this year — thoughtfully curated bundles that save you 15%.
We can't tell you how much fun we had behind the scenes creating these collections for you. It was a chance for each of us to share our own personal favourites, and describe the routines that have become the highlight of our day.
While the collections are customizable, they definitely reflect what you'll find in our bags when it's time for a restock.
Watching you discover your own custom, dream skincare rituals has been one of the greatest joys of 2025. And if you haven’t found yours yet? Don’t worry — it’s out there.
What Really Made 2025 Special
More than anything, this year reminded us why we do this.
Every order packed. (shout out to Black Friday - we became unstoppable mixing and packaging machines)
Every message sent. (we love chatting with you all)
Every review shared. (we read them all, and they mean the world to us)
There are real people behind this brand, and we feel your support every single day.
So thank you. For choosing small batch, for choosing care over convenience, and for believing in what we’re building.
We’re heading into 2026 full of gratitude, big ideas, and so much excitement for what’s next.
