Black Friday, Done Right: Our 3 Bestsellers This Season

Our Black Friday Sale is officially here, and for a limited time you can use code
BOGO50 — Buy One, Get One 50% Off Sitewide.

This is the biggest savings event of our year—and the response so far has been incredible. You’ve been restocking, gifting, bundling, and discovering LAKE+MAIN in a big way. We’ve been packing orders nonstop in our Westport studio to keep up.

If you’re wondering where to start (or what to grab before things sell out), these are the three products and collections that have completely dominated this holiday season.

1. NOURISH — The One Product We’ll Never Stop Making

Our cult-favourite four-season serum.

No surprise here: NOURISH is once again our #1 bestseller. It always is.

It’s the product Aly and Lisa have used—daily—for 25 years, long before LAKE+MAIN ever existed. When the original creator of this formula (and huge mentor for LAKE+MAIN) stepped away, they searched in vain for a replacement. They never found another product that could measure up, so bought the formula outright… and built a company around it.

That’s how powerful this serum is.

NOURISH is a four-season, hormone-friendly, all-purpose moisturizing serum that adapts to your skin as it changes—through winters and summers, stress and calm, pregnancy, menopause, aging, and everything in between.

It delivers deep nourishment with:

• Avocado & Jojoba Oils to replenish natural lipids

• Mango & Cocoa Butters to strengthen the moisture barrier

• Vitamin E & botanical extracts to protect from environmental stress

• Hydrosols of Rose Geranium & Ylang Ylang to calm, balance, and restore

Natural or not—this is simply the best moisturizing serum we’ve ever touched.

Many people buy it as:

• Their first introduction to natural skincare

• A gift for someone they deeply love

• Their one non-negotiable skincare product

If someone’s only trying LAKE+MAIN once, this is where we always tell them to start.

2. Simply Essential Collection — The Ultimate Skin Foundation

CLEAN, ELEVATE & NOURISH—together, on purpose.

This year we introduced Simply Essential to show exactly how we use LAKE+MAIN in real life.

It’s everything your skin actually needs—no fluff, no filler, no 10-step overwhelm. Just the three core products that create healthy, resilient, glowing skin from the ground up.

What’s Inside:

CLEAN
A non-foaming, sulphate-free cleanser that gently purifies without stripping your skin. Hydrating, calming, and barrier-safe.

ELEVATE
A powerhouse serum with 2% Hyaluronic Acid + 14% Niacinamide for:

• Deep hydration

• Brighter tone

• Refined texture

• Stronger skin barrier
  Plus our signature Sweetgrass Hydrosol sourced from a single grower in Gaspé, Quebec.

NOURISH
The holy grail. The moisturizing serum that makes everything work better.

Together, this trio:

• Cleans without disrupting your skin

• Floods it with hydration

• Seals in nourishment for long-term glow

✨ You automatically save 15% when you buy Simply Essential as a bundle—even before your BOGO discount is applied.

It’s the smartest entry point into LAKE+MAIN we’ve ever created.

3. The Six Collection — The Legacy Routine

The original six products that started it all.

Before Instagram. Before trends. Before “clean beauty” was a buzzword.

There were The Six.

These are the six products Aly and Lisa have used in the exact same formulations for 25 years. When the original formulator retired, they knew they couldn’t compromise—so they bought the formulas and protected the legacy.

And the cult following has only grown.

The Six is not just a routine. It’s a complete, intelligently layered skincare system designed to work with your skin instead of against it:

• CLEAN — Non-foaming cleanser

• BALANCE — Alcohol-free toner

• SMOOTH — Gentle exfoliating grains

• ELEVATE — Hyaluronic acid & niacinamide serum

• NOURISH — Moisturizing serum

• GLOW — Deep moisturizing facial elixir

Together, they:

• Balance pH

• Smooth texture

• Unclog pores

• Treat dryness

• Soften lines

• Strengthen the skin barrier

• And restore natural radiance

✨ You save $44 instantly when you purchase The Six as a collection.

If used twice daily, this routine lasts about four months—and for many, it becomes the last skincare system they ever need.

How to Use the Black Friday BOGO Sale (The Smart Way)

With BOGO50, there are a few powerful ways to shop:

• Buy two NOURISH → Keep one, gift one

• Buy Simply Essential + a Velvet Body Serum → 50% off the second

• Buy The Six + a collection or gift set → Major savings on your full routine

• Buy for yourself + someone you love in the same order

Because everything is handmade in small batches, some products will sell out. If you’ve been thinking about starting your LAKE+MAIN journey—or deepening it—this is the moment.

If You’ve Been “Skincare Curious”… This Is Your Sign

If you’ve been:

• Watching from the sidelines

• Reading reviews

• Waiting for the “right time”

• Thinking about natural skincare but unsure where to start

This is it.

Once you feel what healthy, nourished, truly supported skin is like—there’s no going back.