Every skincare routine is a little different.
Some of us are loyal to the same products year after year. Some of us are constantly finding new ways to use our favourites. And while we all work at LAKE+MAIN, you'd be surprised how different our personal routines can be.
With our JUNE10 sale running until June 26, we thought it would be fun to ask around:
If you had 10% off everything, what would you actually buy?
The answers weren't necessarily what we expected.
Aly's Pick: GROWTH Lash & Brow Serum
As one of our founders, Aly has tested and used just about every product we make. Lately, though, she's been reaching for GROWTH.
"I've finally stocked up on my skincare staples, so GROWTH is next on my list. Most people know it as a lash serum, but I apply it to my brows before bed too. It's one of those little habits that makes a big difference over time."
We love this because it captures exactly what GROWTH was designed for.
Unlike many lash serums that promise dramatic overnight transformations, GROWTH focuses on conditioning and supporting the lashes and brows you already have. The formula combines castor oil, vitamin E, and panthenol (vitamin B5) to help nourish hair, improve flexibility, and reduce brittleness over time.
It's particularly popular with customers recovering from years of over-plucking, lash extensions, or simply noticing their brows aren't quite as full as they once were.
Sometimes the best skincare habits are the smallest ones.
Lisa's Pick: SMOOTH Facial Exfoliant
When it comes to summer skincare, Lisa has a simple trick.
"A couple of times a week, I mix SMOOTH with a few pumps of CLEAN while washing my face. It's the easiest way to buff away that excess summer sebum without overdoing it."
SMOOTH has always been one of the most misunderstood products in our collection.
People hear "exfoliant" and immediately picture harsh scrubs that leave skin red and irritated. SMOOTH is the opposite.
Made with organic oatmeal, rice flour, glacial clay, and pink clay, it gently lifts away dead skin cells and buildup while helping absorb excess oil. Mixing it with CLEAN creates a creamy, customizable exfoliating cleanser that feels particularly lovely during the warmer months when skin tends to feel a little more congested.
The result is smoother, brighter-looking skin without that tight, over-scrubbed feeling.
Georgia's Pick: CONDITION Under-Eye Treatment
Georgia's purchase isn't actually for herself.
"I'm buying CONDITION for my mom. She has a lot of travel planned this summer, and it's probably our most versatile product. Makeup remover, under-eye conditioner, lash conditioner—it's one of those products that earns its spot in your bag."
Honestly, we couldn't agree more.
Longtime LAKE+MAIN customers already know CONDITION is a bit of an overachiever. Originally part of The Six collection, it has developed a loyal following thanks to how many jobs it can do at once.
It gently removes makeup, conditions lashes, hydrates the delicate eye area, and leaves skin feeling soft and comfortable instead of stripped.
For summer travel especially, versatility matters. When you're trying to pack light, products that serve multiple purposes quickly become essentials.
Casey's Pick: ELEVATE + NOURISH
If you've ever complimented Casey's skin, this is probably why.
"This combo is non-negotiable for me. I apply them about 10 minutes before makeup and they work like the most beautiful natural primer. Everything just sits better on my skin afterwards."
We hear this combination mentioned constantly by customers, and for good reason.
ELEVATE and NOURISH do two very different jobs, which is exactly why they work so well together.
ELEVATE delivers hydration.
Its combination of hyaluronic acid, niacinamide, panthenol, and cucumber seed extract helps attract and hold water within the skin while supporting a smoother, more balanced complexion.
NOURISH helps lock that hydration in.
Its blend of apricot kernel oil, avocado oil, jojoba oil, mango butter, cocoa butter, and vitamin E reinforces the skin barrier and helps prevent moisture from escaping throughout the day.
Think of ELEVATE as filling the reservoir.
Think of NOURISH as keeping it there.
Together they create hydrated, comfortable skin that looks healthy and luminous without feeling heavy—making them particularly beautiful under makeup.
What's Your Favourite?
One of the best parts of working at LAKE+MAIN is seeing how differently people use the same products.
A lash serum becomes a brow ritual.
An exfoliant becomes a custom cleanser.
An under-eye treatment becomes a travel essential.
A hydration serum and moisturizer become the foundation of glowing skin.
Whether you're replenishing a longtime favourite or trying something new, now is a great time to build your ritual.
✨ Save 10% storewide until June 26
Use code: JUNE10
Until next time, we love your face.
